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Build an audience and drive goals on social media: marketing with purpose, choosing the right platforms for your audience, creating scroll-stopping value-first content, genuine engagement and community, and measuring what matters. Beginner-friendly, ending with a social-plan capstone.

Digital Marketing · BEGINNER · en · ~210 min

Devices: Smartphone, tablet, laptop, or desktop capable of creating and uploading files, Internet access for lessons, tools, and assignment submission

Prerequisites: None

Get found in search: what SEO is and why it compounds, understanding keywords and search intent, on-page optimization, off-page authority and backlinks, and measuring improvement. Beginner-friendly, ending with an SEO-plan capstone.

Digital Marketing · BEGINNER · en · ~210 min

Devices: Smartphone, tablet, laptop, or desktop with a modern web browser, Internet access for lessons and assignment submission

Prerequisites: None

Build and use email, marketing's highest-ROI owned channel: why email wins, building a permission-based list the right way, writing emails people open and read, segmentation for relevance, and automation with honest measurement. Intermediate, ending with an email-plan-and-welcome-sequence capstone.

Digital Marketing · INTERMEDIATE · en · ~210 min

Devices: Smartphone, tablet, laptop, or desktop with a modern web browser, Internet access for lessons and assignment submission

Prerequisites: None