Digital Marketing
Email Marketing
Build and use email, marketing's highest-ROI owned channel: why email wins, building a permission-based list the right way, writing emails people open and read, segmentation for relevance, and automation with honest measurement. Intermediate, ending with an email-plan-and-welcome-sequence capstone.
INTERMEDIATE · en · ~210 min
Instructor: Self-paced · Reviewed by: Iroko Skills Academy team · Published by: Iroko Skills Academy team
Learning objectives
- Explain why owned, permission-based email endures as a top channel
- Build an email list ethically through genuine opt-in
- Write emails that get opened and read, with clear purpose and CTA
- Segment for relevance and automate and measure an email program
Before you start
Prerequisites: None
Device/connectivity: Smartphone, tablet, laptop, or desktop with a modern web browser, Internet access for lessons and assignment submission
What you'll cover
Why Email and Building a List
- Why email still wins
- Building a list the right way
Writing and Relevance
- Writing emails people open and read
- Segmentation and relevance
Automate and Capstone
- Automation and measuring results
- Capstone: an email marketing plan and welcome sequence
Assessment and completion criteria
Complete every published lesson to earn a completion badge. A self-paced certificate also requires passing every server-graded quiz. Practical assignments provide project feedback and may support a separate verified-proficiency record, but they do not delay the standard course certificate.
- Optional reviewed project: Email marketing plan and welcome sequence · rubric v1 · pass ≥ 70%