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Digital Marketing

SEO Fundamentals

Get found in search: what SEO is and why it compounds, understanding keywords and search intent, on-page optimization, off-page authority and backlinks, and measuring improvement. Beginner-friendly, ending with an SEO-plan capstone.

BEGINNER · en · ~210 min

Instructor: Self-paced · Reviewed by: Iroko Skills Academy team · Published by: Iroko Skills Academy team

Learning objectives

  • Explain how SEO works by serving searcher intent
  • Research keywords and match content to search intent
  • Apply on-page SEO with quality content as the foundation
  • Build authority honestly and measure SEO progress over time

Before you start

Prerequisites: None

Device/connectivity: Smartphone, tablet, laptop, or desktop with a modern web browser, Internet access for lessons and assignment submission

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What you'll cover

  1. SEO and Keywords

    • What SEO is and why it matters
    • Keywords: understanding search intent

  2. On-Page and Off-Page

    • On-page SEO: making a page rankable
    • Off-page SEO and authority

  3. Measure and Capstone

    • Measuring and improving SEO
    • Capstone: an SEO plan for a page

Assessment and completion criteria

Complete every published lesson to earn a completion badge. A self-paced certificate also requires passing every server-graded quiz. Practical assignments provide project feedback and may support a separate verified-proficiency record, but they do not delay the standard course certificate.

  • Optional reviewed project: An SEO plan for a page · rubric v1 · pass ≥ 70%