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Digital Marketing

Social Media Marketing

Build an audience and drive goals on social media: marketing with purpose, choosing the right platforms for your audience, creating scroll-stopping value-first content, genuine engagement and community, and measuring what matters. Beginner-friendly, ending with a social-plan capstone.

BEGINNER · en · ~210 min

Instructor: Self-paced · Reviewed by: Iroko Skills Academy team · Published by: Iroko Skills Academy team

Learning objectives

  • Approach social media with a clear goal and audience
  • Choose platforms deliberately and fit each one's style
  • Create value-first, scroll-stopping content sustainably
  • Build community through engagement and measure against real goals

Before you start

Prerequisites: None

Device/connectivity: Smartphone, tablet, laptop, or desktop capable of creating and uploading files, Internet access for lessons, tools, and assignment submission

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What you'll cover

  1. Purposeful Social

    • Social media marketing with a purpose
    • Choosing platforms and knowing your audience

  2. Content and Community

    • Creating content that performs
    • Engagement and community

  3. Measure and Capstone

    • Measuring what actually matters
    • Capstone: a social media marketing plan

Assessment and completion criteria

Complete every published lesson to earn a completion badge. A self-paced certificate also requires passing every server-graded quiz. Practical assignments provide project feedback and may support a separate verified-proficiency record, but they do not delay the standard course certificate.

  • Optional reviewed project: A social media marketing plan · rubric v1 · pass ≥ 70%