Skip to main content
Iroko Skills Academy
Menu

Freelancing & Digital Services

Client Acquisition and Proposals

Build a reliable freelance pipeline: where clients come from, targeted outreach that isn't spammy, discovery conversations that qualify and inform, proposals that win by framing value and scope, and follow-up that closes without pressure. Ends with an acquisition-system capstone.

INTERMEDIATE · en · ~240 min

Instructor: Self-paced · Reviewed by: Iroko Skills Academy team · Published by: Iroko Skills Academy team

Learning objectives

  • Identify and consistently work the main client-acquisition channels
  • Write targeted, personal outreach that earns responses
  • Run discovery to understand the need and qualify the client before proposing
  • Write value-framed proposals and follow up to close professionally

Before you start

Prerequisites: None

Device/connectivity: Smartphone, tablet, laptop, or desktop with a modern web browser, Internet access for lessons and assignment submission

Sign in to enroll

What you'll cover

  1. Finding Clients

    • Where freelance clients actually come from
    • Targeted outreach that doesn't feel like spam

  2. Discovery and Proposals

    • Discovery: understanding before proposing
    • Writing a proposal that wins

  3. Closing

    • Following up and closing without pressure
    • Capstone: a client acquisition and proposal plan

Assessment and completion criteria

Complete every published lesson to earn a completion badge. A self-paced certificate also requires passing every server-graded quiz. Practical assignments provide project feedback and may support a separate verified-proficiency record, but they do not delay the standard course certificate.

  • Optional reviewed project: Client acquisition and proposal plan · rubric v1 · pass ≥ 70%