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AI for Business & Entrepreneurship

AI Marketing and Sales Operations

Build a repeatable, AI-assisted marketing and sales system across the full funnel — attract, engage, convert, retain. Learn where AI accelerates content, personalization, follow-up, and retention, where humans stay in control, and how to measure and improve the system.

INTERMEDIATE · en · ~240 min

Instructor: Self-paced · Reviewed by: Iroko Skills Academy team · Published by: Iroko Skills Academy team

Learning objectives

  • Map the marketing/sales funnel and where AI assists each stage
  • Use AI to create content, personalize engagement, and drive follow-up responsibly
  • Keep strategy, relationships, and the close human while AI runs the engine
  • Design and measure a repeatable marketing-operations system

Before you start

Prerequisites: None

Device/connectivity: Smartphone, tablet, laptop, or desktop with a modern web browser, Internet access for lessons and assignment submission

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What you'll cover

  1. Operations and the Funnel

    • What marketing & sales operations means
    • AI for attracting and creating content at scale
    • AI for engaging and personalizing

  2. Convert and Retain

    • AI for converting: follow-up and nurture
    • AI for retaining and growing customers

  3. Building the System

    • Building your marketing operations system
    • Capstone: design an AI-assisted marketing operations plan

Assessment and completion criteria

Complete every published lesson to earn a completion badge. A self-paced certificate also requires passing every server-graded quiz. Practical assignments provide project feedback and may support a separate verified-proficiency record, but they do not delay the standard course certificate.

  • Optional reviewed project: AI-assisted marketing operations plan · rubric v1 · pass ≥ 70%