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AI for Business & Entrepreneurship

AI for Everyday Business

A practical, no-jargon guide to using AI in a small business: where it creates real value, what to automate versus keep human, reading your numbers to decide, mapping and automating a workflow, and applying AI to marketing and operations responsibly.

BEGINNER · en · ~210 min

Instructor: Self-paced · Reviewed by: Iroko Skills Academy team · Published by: Iroko Skills Academy team

Learning objectives

  • Identify where AI genuinely creates value in a small business and where it doesn't
  • Decide which tasks to automate versus keep human using risk and repeatability
  • Read business data with context and avoid the correlation-causation trap
  • Map a workflow, find its automatable steps, and justify automation with time/cost

Before you start

Prerequisites: None

Device/connectivity: Smartphone, tablet, laptop, or desktop with a modern web browser, Internet access for lessons and assignment submission

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What you'll cover

  1. AI as a Business Tool

    • Where AI creates real business value
    • Tasks to automate vs. tasks to keep human
    • Cost, risk, and ROI of AI in a small business

  2. Data Literacy for Decisions

    • Reading your numbers without a stats degree
    • Correlation vs. causation in business data
    • Asking better questions of your data

  3. Mapping and Automating Workflows

    • Mapping a repeatable business process
    • Spotting the automatable steps
    • A simple before/after automation example

  4. AI in Marketing and Operations

    • AI for customer communication (drafts, not autopilot)
    • AI for admin and operations

  5. Putting It to Work

    • Building an AI-assisted business toolkit
    • Capstone: a workflow cost/time analysis

Assessment and completion criteria

Complete every published lesson to earn a completion badge. A self-paced certificate also requires passing every server-graded quiz. Practical assignments provide project feedback and may support a separate verified-proficiency record, but they do not delay the standard course certificate.

  • Optional reviewed project: Workflow cost/time analysis · rubric v1 · pass ≥ 70%